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GBTC
MEMBER FEATURE
PROVIDENT BANK & BERNDT GROUP ANNOUNCE PARTNERSHIP FOR WEBSITE DEVELOPMENT Baltimore, Maryland - February 14, 2008 - Provident Bank and Berndt Group Announce Partnership for Web site Development February 14, 2008 BALTIMORE, MD—Provident Bank has selected The Berndt Group, a Baltimore, MD-based full service interactive agency, to lead a large-scale project to revamp and redesign Provident’s corporate web site. This project with Provident will continue The Berndt Group's (TBG) over 10 years of work with leading financial institutions (Mercantile, World Bank, Muni Mae/MMA Financial, Smith Barney, Calvert Funds) online. Other recent projects have included The Baltimore Museum of Art, Maryland Art Place, The Maryland SPCA, The National Aquarium, and Mannington Floors. The Berndt Group was selected by Provident because of its expertise in best practices for user experience and content management systems. The company is developing a comprehensive Web strategy for Provident and implementing a best-of-breed web site. Provident Vice President and Internet Channel Manager Andy Snyder says the web site redesign will include a complete visual overhaul of the site that includes navigation, content and graphics. “Our plan is to expand the ‘Provident Experience’ through this key delivery channel. We will build on our existing brand as ‘right size’ with enhanced online capabilities to help grow, build and retain relationships.” The overall goals for the redesign of Provident’s web site are aimed at achieving the following objectives for customers and prospects: - Deliver a clear and contemporary brand impression and value promise for Provident Bank - Grow and build customer relationships across all business lines - Provide customers with the level of services expected and needed to retain relationships President and CEO, John Berndt, commented, "We are extremely pleased to be working with Provident, which is really the last remaining significant local bank, and has been a leader in the region. It's a great opportunity for us to build a thought-leading, contemporary platform for a great local institution." The project joins other major Berndt Group account acquisitions in 2007/2008 including RWD Technologies, KCI Technologies, Johns Hopkins Children's Center, and University of Maryland School of Law, to name a few. The web redesign will be completed by summer 2008. |
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