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MEET THE MEMBERS - SUMMARY

Daytime Drive Time -
Interactive marketers are using it to reach the maximum amount of people during the peak hours of their day. Are you?

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Interactive Marketing Tips - Transcript - Transcript in PDF Format

Baltimore, MD (March 3, 2004) - "Interactive marketing is in its infancy," Michael Teitelbaum, president of Eisner Interactive said at today's Meet the Members discussion on "Daytime Drive Time - Interactive marketers are using it to reach the maximum amount of people during the peak hours of their day. Are you?"

Teitelbaum, along with panelist: John Ferber, CIO of Advertising.com; Greg Cangialosi, president of Blue Sky Factory Inc.; Sean Carton, chief experience officer and managing partner of Carton Donofrio Partners, Inc.; and Mitch Arnowitz, CEO with Tuvel Communications, discussed how interactive marketing is the fastest growing and most measurable component of the media mix today. The panel candidly spoke about the power of interactive marketing to drive lead generation and retention efforts, perform search marketing, conduct safe email marketing and practices, leverage the interactive space to exceed your marketing goals and, just as important, what not to do.

To make everyone's lives a bit easier - We've supplied the transcript from the panel discussion and their tips for interactive marketing success.