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Social
Media 101: Getting Started
Half-Day
Continuing Education Seminar
On
June 24, 2008 more than 80 people attended the first GBTC continuing
education seminar, Social Media 101:Getting Started. The
event was held at the University
of Baltimore, Thumel Business Center from 8:00 a.m. - 1:00 p.m.
with both GBTC members and guests in attendance. The seminar began
with a networking breakfast, followed by three information-packed
sessions, and closed with a panel Q&A over lunch.
Check
out the following links for information about the seminar.
>> Featured Presenters (biographies
and favorite sites)
>> Tools/Resources
Summary Handout (follow-up from presenters)
>> Seminar Overview and Agenda
This
event was possible thanks to the following sponsors:
Overview
& Objectives
The purpose of this seminar is to provide a high-level overview
on social media and networking. From this seminar participants will
learn:
- The whys of social media and its basic principles: building
trusted relationships, participation, user generated content,
direct connection to customers, and persuasion via networks
- That social networking can be tangible and easy to use
- Potential ways to build your reputation and value with customers
through social media to drive sales
Agenda:
8:00
- 8:30 a.m.: Registration & Breakfast
8:30 - 10:00 a.m.: [1. Listen & Monitoring] Panel Discussion:
What is Social Media and how can you make it work for you?
10:10 - 11:00 a.m.: [2. Participation] Team Presentation: How do
you use Social Media?
11:10 - 12:00 p.m.: [3. Create] How do you analyze and measure the
ROI of your Social Media efforts?
12:00 - 1:00 p.m.: Lunch and Q&A with Presenters
Session
Details:
8:30 - 10:00 a.m.: [1. Listen & Monitoring] Panel Discussion:
What is Social Media and how can you make it work for you and your
business?
Geoff Livingston, Livingston Communications; Dave Troy, Roundhouse
Technologies; Jared Goralnick, SET Consulting;Greg Cangialosi, Blue
Sky Factory
Topics
Covered:
- When and where you should use social media
- How can you find information on your company and your industry
through social media?
- Alerts
- RSS
- Search
- How social media levels the playing field
- Case Study: Dave Troy & Greg Cangialosi
10:10
- 11:00 a.m.: [2. Participation] Team Presentation: How do you use
Social Media?
Geoff Livingston, Livingston Communications; Yair Flicker,
Smart Logic Solutions; Sean Oakley, Congruent Media; Matt Goddard,
R2i.ntegrated
Topics
Covered:
- What should you be doing?
- What tools should you be using once you begin participating?
- Tagging
- Facebook, LinkedIn, Flickr, Twitter
- How much time does it take to participate?
- What's an appropriate way of participating and what's not...when
you're trying to promote your company and brand
- Case Study: How do you manage your efforts without ruining business
productivity?
11:10
- 12:00 p.m.: [3. Create] How do you analyze and measure the ROI
of your Social Media efforts?
Dave Troy, Roundhouse Technologies; Jared Goralnick, SET
Consulting; Greg Cangialosi, Blue Sky Factory
Topics
Covered:
- Analytics
- Measurement
- How do you help senior management see the tangible benefit?
- How small to mid size companies can compete with same size and
larger organizations
- Case Study: (need something here)
12:00
- 1:00 p.m.: Lunch and Q&A with Presenters
Dave Troy, Roundhouse Technologies; Jared Goralnick, SET
Consulting; Greg Cangialosi, Blue Sky Factory; Geoff Livingston,
Livingston Communications; Yair Flicker, Smart Logic Solutions;
Sean Oakley, Congruent Media; Matt Goddard, R2i.ntegrated; David
Beaudouin, DB+C
Agenda:
Open
Forum for questions and idea sharing from the days learnings
Featured
Presenters' Biographies:
Greg
Cangialosi, President and CEO of Blue Sky Factory, Inc.
www.blueskyfactory.com
http://thinkinginbox.com/
http://www.thetrendjunkie.com/
http://twitter.com/gregcangialosi
As
an ambassador of email marketing and new media, Greg Cangialosi
has built a reputation as a pioneer in today's online landscape.
Cangialosi is a seasoned e-mail marketing veteran, developing and
executing successful strategies for a wide and diverse client base.
His organization, behind some of today's most successful email marketing
initiatives, works with brands of national and international scope,
from leading Fortune 500 companies to performing artists such as
Justin Timberlake. In addition to email marketing strategy, he has
pioneered corporate podcasting initiatives for companies including
Verizon Wireless, GM/ Pontiac, Disney, Dow Chemical and Ortho-McNeil.
Cangialosi is also the author of "The Business Podcasting Book"
by Focal Press. He is a graduate of University of Maryland Baltimore
(UMBC) and serves on the board of directors for the University's
alumni association as well as the UMBC Training Centers.
Yair
Flicker, President and Co-founder of SmartLogic Solutions
http://www.smartlogicsolutions.com/
http://blog.smartlogicsolutions.com/
http://twitter.com/yflicker
SmartLogic
Solutions is a Baltimore-based consulting firm that specializes
in creating interactive web applications. SmartLogic uses new media
and social media tools to achieve clients' goals. Since founding
the company in 2005, Yair has architected, designed and managed
the creation of many successful web applications. Yair also develops
strategic partnerships for the company and drives the long-term
vision for SmartLogic.
Yair
received his BS and MSE in Computer Science from Johns Hopkins University
in May of 2006. In 2007 Yair received Baltimore Business Journal's
"40 Under 40" award.
Jared
Goralnick, President and Founder, SET Consulting
http://www.setconsulting.com/
http://www.technotheory.com/
http://twitter.com/technotheory
http://del.icio.us/technotheory/socialemedia
Jared
Goralnick's passion is helping businesses save time through more
efficient usage of their technology. For example, his company, SET
Consulting, most recently developed AwayFind.com, a web service
that helps solve the problem of too much email.
Jared's
clients include NTT Communications, the National Institute of Standards
and Technology, Aerotek and hundreds of others. Prior to founding
SET Consulting in 2002, he worked at numerous technology startups,
as well as at the Federal Trade Commission. Jared earned a software
engineering degree at age 17 from Framingham State College and a
Bachelor of Arts in Philosophy with Honors from the University of
Maryland.
You
can find Jared speaking on a monthly basis at venues such as the
Maryland State Bar Association, American Marketing Association,
National Business Institute, TECH Cocktail and others. You can also
keep track of him on his popular blog, technotheory.com, which focuses
on social media and business productivity.
Matt
Goddard, President and Co-founder, R2i.ntegrated
http://www.r2integrated.com
http://www.r2integrated.com/blog.aspx
Matt
Goddard leads R2i's strategic direction while providing valuable
support to client digital marketing projects. Matt's understanding
of social network theory is frequently called upon by R2i clients
and partners as they develop their short and long term strategic
plans. Prior to his work with R2i, Matt was co-founder of Impreza,
a leading digital marketing and technology firm. After the acquisition
of Impreza by Sinclair Broadcast Group (SBGI), Matt began Round
2 Communications (R2). Building on his expertise with traditional
creative services, brand strategy, and online communications, R2i
would also incorporate next-generation Web 2.0 methods and technologies
to engage an increasingly media-dispersed population.
Matt
is also responsible for R2i ventures, a division of R2i that makes
equity investments in start-up companies launching unique and innovative
technologies.
Geoff
Livingston, CEO, Livingston Communications
http://www.livingstonbuzz.com (site/blog)
http://del.icio.us/geoffliving
http://twitter.com/geoffliving
http://www.spinthicket.com/
Strategy
and account planning, media relations support. Geoff has worked
as a public relations strategist in the Washington, D.C. region
for 15 years. Dubbed a "local blogging guru" by the Washington Post,
Geoff's award-winning book on new media "Now is Gone" was released
in 2007. The book has been cited by the Wall Street Journal as a
valuable resource for social media. Some of his public relations
experiences include AT&T, the Duke Ellington Jazz Festival, former
Israeli Prime Minister Benjamin Netanyahu, Bartleby Books, BEA Systems,
Hughes Network Systems, ManTech, the Washington Nationals, Intelsat,
Verizon Wireless and many others.
Sean
Oakley, Business Development, Congruent Media http://www.congruentmedia.com
http://www.bohseye.com/
http://twitter.com/seanoakley
http://del.icio.us/oakley7247
Sean
leads the Business Development activities for Baltimore based Congruent
Media. He has developed and implemented internal interactive marketing
strategy, as well strategy plans for his clients. Prior to Congruent
Media, Sean was the Director of Sales and Marketing for SCD Information
Technology. He has worked in business development roles within the
technology sector since graduating from Appalachian State University
with a Journalism degree in 2002.
From
his initial childhood foray into local BBSes through a dial-up 2400
Baud Modem, Sean has been an avid believer in the leveling power
and opportunities digital communications and the internet present
to users. Sean utilizes his lifelong online experiences to help
companies understand, and correctly engage, audiences on the web.
David
Troy, Founder and CEO, Popvox, LLC
http://twittervision.com/
http://davetroy.blogspot.com/
http://twitter.com/davetroy
David
Troy is a serial technology entrepreneur. He founded a mail computer
sales firm at age 14 in 1986, and transitioned into the Internet
Service Provider market when he founded ToadNet, a prominent ISP
in the mid-Atlantic area. He was an initial investor in Core Communications,
a profitable CLEC based in Annapolis, Maryland. In 2004, he sold
ToadNet to Landmark Communications (parent company of the Weather
Channel, Trader Publications, and several other media properties)
in an all-cash deal.
David
is the founder and CEO of Popvox, LLC, a global VoIP consultancy
providing design and operations support to emerging carriers in
Europe, South America, Canada, and the United States. He is an active
contributor to Asterisk, author of the AstManProxy manager proxy,
and develops code for OpenSER. He lives in Arnold Maryland with
his wife and two children, and is a certificated private pilot.
In
2006, he developed innovative distributed callcenter technology
using Asterisk, OpenSER, and Ruby on Rails, which was used in the
2006 US elections.
In
2007 he developed the sites Twittervision and Flickrvision, which
will be featured at the Museum of Modern art in New York in 2008.
His most recent project is spinvision.tv, which allows viewers to
see videos from around the world.
David
Beaudouin, DB+C
http://www.dbnc.com
http://www.dbnc.com/blog/
http://twitter.com/misterboh
As
a writer-strategist and communications producer with over 25 years
of experience, David Beaudouin worked for leading advertising agencies
and Fortune 500 companies before launching his present Baltimore-based
communications firm, DB+C, in 1995. David first became involved
with interactive communications and online branding in the late
1980s, including marketing work for early commercial BBS services
such as Prodigy. With the Web's introduction in the early 90s, he
authored one of the first instructional guides (published by IABC
in 1995) on corporate website development. Since that time, he has
worked extensively with clients on interactive marketing projects,
with an emphasis on positioning, information architecture, content
strategy and management, and usability planning. More recently,
he has helped clients develop meaningful social media programs to
build their authenticity and reputation with customers online.
Catherine
Pancake, Director of Search Marketing, Web Ad.vantage
http://www.webadvantage.net/
http://www.webadvantage.net/webadblog/
Catherine
Pancake joined Web Ad.vantage as Director of Account Management
in 2003 Since joining Web Ad.vantage, Catherine has spearheaded,
streamlined and managed the agency's collective search marketing
initiatives, ensuring that Web Ad.vantage is at the forefront of
the industry and that client needs are met and exceeded. Catherine
has helped clients such as Johns Hopkins Carey School of Business,
Harvard Health, Connections Academy, Nokia USA, Check Point, and
Endo Pharma achieve their search marketing objectives. She was previously
the VP Operations at The Berndt Group Ltd., a nationally competitive
web design and integration firm in Baltimore. At the Berndt Group,
she provided account management for the company's largest clients
including General Electric, Rolls-Royce North America, SafeNet Inc.,
Federal Aviation Administration, and Johns Hopkins Hospital and
Health System. Catherine is also an award-winning film & video director
with several accolades including the 2006 Paul Robeson Independent
Media Award, and a 2008 selection for the Documentary Fortnight
at the Museum of Modern Art.
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