Elevating Your Elevator Speech
Tuesday, April 27th, 2010On April 22nd, 2010 Dave Sherman a professional speaker, trainer and bestselling author on the topic of networking helped GBTC members answer the question “When someone asks what you do for a living, how do you answer?” Through a series of examples and exercises, Mr. Sherman showed attendees how to avoid babbling out the first thing that comes to mind and how to develop a finely crafted message that will make people stop and take notice. Some of the key take aways from this workshop were:
- How to distinguish the difference between features and benefits for your customer? - Customers don’t care about features, they care about how those features are going to benefit them.
- How to grab the attention of your listener?
- How to engage your listener?
- How to increase your level of commonality and likability with others?
all in 30 seconds…
For more tips and suggestions on how to elevate your elevator speech, please click here for a short video message specifically to GBTC members from Dave Sherman himself.