EXECUTIVE SUMMIT: ARE YOU FEELING BLUE ENOUGH?
Applying the "Blue Ocean Strategy" to your Business

How would you like to “own” your market – and not worry about competition?
If that would make you happy, perhaps you should be more “blue.” Not “unhappy blue” but “Blue Ocean blue.” This highly-interactive morning gives you an opportunity to apply to your business the lessons of the best-seller Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.

We’ll discuss: 

• What’s blue? What are the key Blue Ocean principles? 
• Why blue? What are the strengths and weaknesses of the strategy? 
• How blue are you? Do you have to be unique to be blue? 
• What’s blue about you? Is there a blue “bay” in your “Red Ocean”? 
• How blue? What do you do to get “more blue”? 
• Blue holes? What are the perils and pitfalls of introducing the strategy?
• True blue? How do you sell “blue” – internally and externally?

Although the book has sold more than 2 million copies in 41 different languages, harnessing its concepts can be tricky. That’s why we’ve asked Greg Conderacci to facilitate a day of practical application of its principles. Greg, a well-known marketing consultant and business strategist, has taught “The Blue Ocean” at Johns Hopkins and Loyola Business Schools and used it with his clients.

Who Should Attend: 
Anyone who is responsible for strategy, marketing or business development within a growing organization.

Registration:
https://ww2.eventrebels.com/er/Registration/RegistrationForm.jsp?ActivityID=4299&ItemID=15550  

Location & Cost:
10/28/09, 7:30 - 11:30 am
2400 Boston Street, 3rd Floor Conference Room (next to Lens Crafters & Austin Grill)
Baltimore, MD 21224
$85 for members / $99 for non-members